For some time now, I have been craving Jalebis– a popular Indian sweet that is made by deep-frying a flour batter in kind of a pretzel or circular spiral shape, which is then soaked in sugar syrup.
Growing up there was this ad for cooking oil that used to come on Indian television. The ad starts with this little boy who decides to leave his house because everyone shouts at him all the time. Somebody known to the family finds the small boy sitting at the station and the boy tells him that he doesn’t plan to go back home. To get the boy back home, the old guy tells him that his mom has just made hot, out of the oil Jalebis.
You should hear the excitement and the greed in the boy’s voice when he says “Jalebi”. The boy then thinks its a better idea to just go back home and there to greet him are these warm, orange colored spiral shapes, more popularly known as Jalebis. Because of the really cute boy who was the real star of the advertisement, the ad was one of the most popular advertisements of that time. But the ad also told the love Indians have for the very popular sweet Jalebi.
